Page 96 - proad-UK-senator-catalogue-englishUK-2023

BRANDING METHODS ON MUGS + NOTEBOOKS

DIRECT PRINT TRANSFER PRINT

DIRECT PRINT TRANSFER PRINT
The direct printing process saves time and money. We print without raster and thus With transfer printing, our mugs can be printed in many different positions.
achieve rich, vibrant colours. Many of our mug models can be one colour printed using Besides the classic printing position on the mug body, handle or inside printing are also very
this cost-effective process. popular.
Technology: Strengths: Technology: Strengths:
The direct printing process does not • Short delivery times Transfer Print is a branding method by • Endless variety
require an intermediate step via a carrier • Cost-effective branding method which we first print the design on a label • Strong with half-tone prints
material. The ink is applied directly to the • Strong with line prints to be applied onto the mug in a second • Nearly perfect with colour gradients
mug without any detours. step. During the firing process the colour
combines with the mug surface, the label
dissolves up to a small edge around the
print design.

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94 senator® catalogue 2023